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Published on May 12th, 2010 | by Designer

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Netherlands Pavilion by John Kormeling for Shanghai Expo 2010

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

Netherlands pavilion, named Happy Street, designed by John Kormeling for Shanghai Expo 2010, taken by  photographer Montse Zamorano.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

VIP Crown Hall

A free-standing small house in the shape of an engineering boat sits on one side of the pavilion area. This is the public restaurant in the Netherlands Pavilion. The boat-shaped restaurant is inspired by the landscape of Holland, with a part of the land beneath sea level. Another small house will follow, which is themed water preservation. Visitors can see how the water from the Huangpu River is purified and be able to drink refreshingly clean water.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

the pavilion consists of a walkway in a figure-of-eight, supported on stilts.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

Small houses extend from the sides of this walkway containing the exhibits.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

The route culminates in a yellow crown-shaped hall and a restaurant modelled on an upside-down boat.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

The Netherlands Pavilion, known as “Happy Street,” is constructed in a figure eight – a lucky number that suggests fortune in Chinese culture. It is mainly composed of a 400-meter pedestrian street that curves in a figure of eight and 26 small houses along the street. Built completely on stilts, the street looks like a suspended roller coaster.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

It is an open pavilion with a happy atmosphere. Each of the 26 distinctive small houses forms a mini pavilion that celebrates Dutch innovation in the use of space, energy and water. “Happy Street” will show that the Netherlands is innovative and progressive in the fields of sustainability, environment and urban development.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

Pavilion without a Gate

Visitors walking on the “Happy Street” will be surprised to find that the 400-meter long street actually has no gate or single point of entry. Instead, entrances to the pavilion can be found everywhere, allowing visitors to walk into this “Happy Street” from wherever they like. This multi-door design is quite effective and reflects the “typical Holland-style.” During the evenings, colorful and glorious lighting will create a dreamland for visitors.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

View through Windows

Small exhibit rooms line the “Happy Street,” featuring three sectors of urban life, the sectors of residence, work and industry. They collectively showcase innovations in energy, water and space. Instead of arranging these houses in a monotonous straight line, the designers have made a smart decision – “hanging” these tiny houses on the street and “inviting visitors to enjoy the exhibition through windows.”

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

Orange Eco-friendly Sunshades

About 50 sunshades are erected on the street. The orange color of the fabric symbolizes Holland. The hi-tech coating over the fabric is designed to absorb and gather energy.

Netherlands Pavilion for Shanghai World Expo

Netherlands Pavilion for Shanghai World Expo

CINEAC Club from Amsterdam

Visitors will see a small house named “CINEAC” on the “Happy Street.” In Amsterdam, CINEAC, originated from a functional cinema in 1934, is a famous club and a popular concert hall. But the CINEAC in the Netherlands Pavilion will not be a real cinema or club. It will serve as a symbol for the “Happy Street,” meaning that the street offers great fun with its clubs, shops and cinemas.

[via: Dezeen]

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One Response to Netherlands Pavilion by John Kormeling for Shanghai Expo 2010

  1. Pingback: 上海世界博览会2010 – 荷兰展馆: Happy Street | None Sence 潮流杂志 品牌 流行 资讯 街头 文化 杂志

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