Package Designs carling

Published on April 5th, 2013 | by Egon Stone

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40+ Great Looking International Beer Can and Bottles Designs

Did you know that beer is the widest alcoholic beverage being consumed around the world? And that the only beverages more popular is water and tea! Due to the popularity there are many brands to choose from each with different flavors and not least different designs.

Because of this high prevalence you often see international brands represented in your local store – side by side with your local brands. If you put on the design goggles it is quite interesting to study the container designs. As many brands are represented international the container design has to work in many different countries across cultures and preferences. Unless you are familiar with the flavor beforehand you need to “judge the beer by the cover” so to say. This places high demands on design, as you can not touch and taste the product but solely need to make a decision based on the visual expression.

Creating a design that is translatable international and still represents your brand is not an easy task. To get an idea of how others have done I have found a broad selection of beer can and bottle designs for your inspiration. I hope you can use this to create a great looking design yourself. Enjoy!

Session Beer – MORE INFO

session-lager

Jon Patterson designed this “beer for snowboarders” while studying at the Academy of Art.

Bierbank – MORE INFO

bierbank

Russian based Fuerzza created these concepts for Beirbank, a raw and unfiltered beer. The brown bag package is great, I could see these being a big hit on the streets.

Austin Beerworks – MORE INFO

austin-beerworks

First steps in building the brand identity for Austin Beerworks: local brewers hell-bent on excellence. Check back shortly for more information on Austin’s new craft brewery.

Carling beer can design – MORE INFO

carling-beer-can-design

Develop new graphics for the popular Carling lager from UK.

Hallertau Extra Strength Heroic Beer – MORE INFO

hallertau-heroic-beer

“Since Hallertau extra strength beer is heroic in taste, strength and bursting with personality, a cast of Hallertau Heroes were created to characterize each beer. The brand draws its essence from the ‘liveliness’ of the hop.

Limonaad – MORE INFO

limonaad

It is the oldest and most popular soda, making this the beginning of the past 75 years now.

Latas tematicas Nova Schin – MORE INFO

latas-tematicas-nova-schin

Student Work – Zoran Konjarski – MORE INFO

student-work

Concept to the bottle graphics were to move away from traditional beer graphics, and make the bottle design differentiate in the market by taking on an extreme modern and minimalist design.

Intuition Ale Works – MORE INFO

intuition-ale-works

Intuition Ale Works of Jacksonville was just ending a very successful first year (during which its customers could only buy its beer on tap), when owner and head brewer, Ben Davis approached Texas-based DeRouen & Co. with his vision of being the first Florida craft brewery to package beer in cans.

Howe Sound Lager – MORE INFO

howe-sound-lager

The packaging was inspired by the geography of the Howe Sound region of coastal British Columbia and the European explorers that first charted these waters.

Bold City – MORE INFO

bold-city

Bold City Brewery is locally owned and operated by Brian and Susan Miller (no relation to the Miller Brewing Company, although the money would be nice).

Pilsner – MORE INFO

pilsner

TAXI came up with these great special edition cans for Pilsner beer. Each design pulls one of the irreverant illustrations from the regular Pilsner design and tells a fun little story about it on the back.

Diesel 6% – MORE INFO

diesel-6

Hard lager beer 6%

Kirin Beer – MORE INFO

kirin-beer

Kirin Brewery Company, Ltd., headquartered in Tokyo, is one of Japan’s most prominent and respected breweries, and among the top ten brewers in the world*.

Fluid – MORE INFO

fluid

“Develop a name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.”

Great Western – MORE INFO

great-western

Saskatoon, Canada’s Great Western Brewing Co’s eponymous family of beers has been a regional favorite for over 20 years.

Bulldozer Beer – MORE INFO

bulldozer-beer

As the name suggests, we wanted to create something that gives a feel of the name the brand carries! The task was also to give it a very fresh and out of the box look that has never been tried for a beer.

Erdinger Weissbier – MORE INFO

erdinger-weissbier

At the world’s largest wheat beer brewery, tradition and progress go hand in hand: our beer is brewed according to traditional recipes, but using state-of-the-art technology.

Schoefferhofer – MORE INFO

schoefferhofer

Big Boss Brewing – MORE INFO

big-boss-brewing

Big Boss Brewing Company was started in 2006 and shipped it first beer in the 2nd quarter of 2007 in the triangle area of North Carolina

Heineken – MORE INFO

heineken

HEINEKEN has wide international presence through a global network of distributors and breweries.

Glow – MORE INFO

glow

Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow.

Heineken Bottle – MORE INFO

heineken-bottle

Student Work – Jess McGeachin – MORE INFO

jess-mcgeachin

Westmalle Tripel is a Belgium beer brewed by monks of the Westmalle Abbey. It is sold as a not-for-profit product with all surplus donated to charity.

Lagunitas Censored Beer – MORE INFO

lagunitas-censored-beer

The original name of this original ale was originally derived from an origin so heinous that we cannot reveal its aboriginal oregeny.

Student Work – Julian Baker – MORE INFO

julian-baker

A very nice selection of work from Watkins College of Art and Design in Nashville, TN graduate Julian Baker.

Abro Organic Lager – MORE INFO

abro-organic-lager

Hot spring & beer – MORE INFO

hot-spring-beer

Brøckhouse Breweries – MORE INFO

brockhouse-breweries

Product and label design for Brøckhouse Breweries in Denmark. Premium Pilsner, Class

Old Gold Premium Pils – MORE INFO

old-gold

Old Gold has been the flagship in the Spendrups brand portfolio since 1985. Noted for its design when it was launched, it has recently begun to fall by the wayside after a number of design updates.

Get Pushed R12 – For When It’s Beer o clock – MORE INFO

beer-o-clock

BrewDog – MORE INFO

brewdog

BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery.

Amsterdam Brewery – MORE INFO

amsterdam-brewery

Toronto’s Original

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About the Author

Egon is a web and graphic design blogger! He likes to write about and share all kinds of design, tips and tricks.



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