Captain Ahab Lager Package Design
Captain Ahab Lager beer bottle and package, designed by Andrew Herwig, from United States.
Captain Ahab Lager is based on the American classic Moby Dick, and its ruthless tormented character Captain Ahab. Rough illustrations and muted colors allow the consumer to dive into the world Herman Melville created while incorporating a unique beverage experience. Depicting visuals of Ahab and the whale invoke a strong resurgence of the classic novel bringing it to life.
[via: LovelyPackage]
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Hm, if beer came packaged like this when I was in college, I would have probably taken a great interest in studying Moby Dick. I love it – literature influencing beer packaging design!
if beer came packaged like this when I was in college, I will be drunk all the time. haha