Published on May 25th, 2010 | by Designer0
Back Label Wine Bottle Design
Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.
The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases.