Published on August 18th, 2012 | by Designer0
Absolut Vodka “Brooklyn” Package Design
The Brand Union was challenged to develop a uniquely inspiring story through the eyes of Spike Lee and his vision of Brooklyn bringing the bottle design to life. The result is a 1-liter Absolut bottle that features a brownstone with the number from Spike Lee’s childhood home in Cobble Hill, 165, on the building’s front door.
The concept was developed choosing ‘stoop life’ as a theme to tell the story of Brooklyn. The stoop is a place where the community comes together, where life happens. Somewhere that everyone holds a memory from moments in their lives. This connection enables the consumer to feel a sense of comfort from the bottle design and thus, truly resonates with all New Yorkers.